Diana

Diana is a highly experienced strategic, operational and externally sensing senior consultant and facilitator with extensive and successful strategy and marketing expertise She has expert skills in leading and supporting organisations during periods of change through developing compelling propositions, building new insights and new market opportunities and creating powerful market strategies

• Marketing Strategy -A realistic marketing strategy must take a business wide approach to its development. Diana helps combine a real insight into the market context in the broadest sense with the overall business objectives, capabilities and constraints. Diana has a unique ability to work and develop thinking at a strategic level, but also understand the nuts and bolts of delivery.
• Customer Insight – Diana will help you understand some of the fundamental questions about your customers and stakeholders. Her approach is holistic, not only will she unlock the vital information that exists both inside and outside the organisation, but also we have the capability to interpret this customer insight into what it actually means to the success of your business
• Developing a business proposition - Diana will assist you to develop a distinct, relevant and motivating offer that can be clearly expressed and is compelling to your target customers
• Employee Insight - Have you ever thought how valuable it would be to understand your employees as well as you understand your customers? if your business relies on having motivated, engaged and committed employees to deliver an exceptional customer experience then understanding them is a critical piece to get right.

Qualifications

Masters of Business Administration (MBA) Distinction
BA Business Studies
Chartered Marketer
Member of Market Research Society

Diana has excellent leadership, facilitating, collaborative working and project management skills with an ability to inspire and build capability in others. She encourages clients to stretch their thinking, promoting a culture of enquiry and stretching expectations of what can be achieved."

Experience

Diana gained 20 years experience working for multinational companies such as Shell, Sara Lee and Pearson with both senior UK and International responsibilities in strategic Marketing and Business Development. Since completing her MBA in 2000 she has consulted widely across the private and public sectors

Recent clients include:

Oxford Brookes University, Talaris Ltd and the Centre for Excellence in Leadership,